Quality food at decent price
I've had my Golden Retriever on Arden Grange and James Wellbeloved, both of which he got on really well with, but we wanted to move him onto the same food as he'll be on when he goes into kennels later in the year, so we went for Iams.
I was reluctant at first to swap to Iams as we have always fed him on a wheat/grain free food, but I must say that he is thriving on this food. His coat is softer and he doesn't fart half as much as he used to (thank God!!!).
This food has a good size kibble, it is cheaper and you have to feed much less than other premium foods which is also a bonus. The large breed variant has extra nutrients for maintaining healthy joints, which for a Golden we felt was important too.
I think we will be keeping our boy on this food even after he comes out of the kennels.